The Wish is a large-scale cinematic commercial campaign for Riyadh Season directed by Ian Pons Jewell. Blending fantasy, humour and spectacle, the film follows an ordinary tourist whose simple wish for excitement unleashes an extraordinary adventure through a world of boxing champions, rollercoasters, concerts and larger-than-life entertainment.

Featuring Mike Tyson in a memorable genie-like role, the campaign combines surreal visual storytelling with ambitious world-building to capture the energy and scale of Riyadh Season. Celebrated for its inventive imagery, technical ambition and cinematic execution, The Wish transforms a promotional film into an immersive fantasy adventure.